Is OkCupid’s new ad using a swipe at Tinder? its first ever 360-degree brand name campaign in Asia, intern
In its first ever TVC, OkCupid centers on authentic relationships.
While preparing its first brand that is ever 360-degree in India, worldwide dating application OkCupid has attempted to know exactly just just what Indian millennials really would like from life and relationships.
The business collected reactions from users aged between 25 and 35, to concerns from the application which help OkCupid’s algorithm suggest suitable matches. The information discovered that objectives through this team regarding a perfect partner are evolving fast, because are social and social objectives. As opposed to being told what you should do, or having other folks choose for them, young solitary Indians desire to make their particular alternatives on the basis of the connection they tell an individual. They have been in no rush to’‘settle down or ‘compromise’ whatsyourprice until they feel safe along with their option.
Using insights through the information collected, OkCupid has launched its first brand campaign in Asia including its very very first TVC, ‘Find My Kind’. The campaign builds from the understanding that folks with this generation would like a significant relationship with a like-minded partner to commemorate and share their values, opinions and quirks. Exactly exactly What caught our attention in regards to the TVC is the fact that the brand name is positioning it self extremely plainly as a substitute that will help a user look for a relationship that is serious. While Tinder’s stance is a carefree one, OkCupid really gets right down to metal tacks and details users who will be to locate authentic relationships and genuine bonds, to their very own terms.
The campaign is OkCupid’s TVC that is first in, directed by ‘Bob’ (Shashank Chaturvedi) and it is generated by Good Morning movies.